Join Smart Insights as a Free Member to download our digital marketing plan template todayĪccess the Free digital marketing plan template How to use the AIDA model So how can AIDA be applied to marketing planning? Our popular marketing planning template is structured across the Smart Insights RACE Framework. This is similar to the 'engage' aspect of our RACE funnel. The additional "R" is sometimes added by some Marketers to show the importance of ongoing relationship-building to give the AIDAR model. Retention: We all know that this is key to upsell, cross-sell, referrals, Advocacy and the list goes on.downloading a brochure, making the phone call, joining your newsletter, or engaging in live chat, etc. Action: CTA - Move the buyer to interact with your company and taking the next step ie.Move the consumer from 'liking' it to 'wanting it'. Desire: for your product or service through an 'emotional connection', showing your brand personality.Interest: generating interest in the benefits of your product or service, and sufficient interest to encourage the buyer to start to research further.Awareness: creating brand awareness or affiliation with your product or service.It's no longer a relationship purely between the buyer and the company since social media has extended it to achieving the different goals of AIDA via information added by other customers via social networks and communities. It's a purchasing funnel where buyers go to and fro at each stage, to support them in making the final purchase.
The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. Many marketers find AIDA useful since we apply this model daily, whether consciously or subconsciously, when we're planning our marketing communications strategy. The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing models. AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world
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